Advertiser Features

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Targeting Features:

  • Targeting your audience via keywords and phrases.
  • Targeting your audience via content channels.
  • Targeting your audience by geographical location by country via the viewer’s IP address.
  • Targeting your audience by region targeting via provided region code. Typically a DMA code and US State.

Budgeting Features:

  • start for as low as $0.05 CPC.
  • Limit your max daily budget.
  • Set Start and Stop dates for campaigns.
  • Pause advertisements on demand.
  • Automatically pause when funding or budgets are met.
  • Pre-fund account to start advertising.
  • Bid for placement via a yield optimized proxy-bid.

General features:

  • Start when your wish.
  • Ability to change account profile and password information.
  • Self-service allows you to create your own advertising in just a few minutes.
  • Self-service account creation.
  • Automatic funding so you never need to worry about funding.

Notification features:

  • Notifications by email of low account funding.
  • Notifications by email of exhausted account funding.
  • Notification by email of Declined advertisement.
  • Notification by email of Approved advertisement.
  • Notification by email of suspended advertisement.

Reporting features:

  • Export any report into a comma-separated format (CSV) for external processing.
  • Reports can be sorted by date range and other report specific criteria.
  • Exclusive data storage handlers provide fast reporting regardless of dataset size.
  • Billing Report provides details of billable activity by campaign and date within a provided date range.
  • Daily Activity Report for campaign activity by date within a date range.
  • Detailed Keyword Reports provides keyword and phrase activity, average position, billed clicks, Click Through Rate (CTR), and more within a provided date range.

Security / Click Fraud Preventions:

  • exclusive Click Definition Service provides a proactive defense mechanism to help defend against click-fraud and validate clicks.
  • Multi-layered invalid-click detection algorithms in addition to the Click Definition Service.
  • Manual screening to ensure every little fraud it caught.